Rolex inaugura su primer y exclusivo espacio Rolex en el País Vasco, en la prestigiosa joyería Perodri situada en la calle Gran Vía López de Haro 33, en plena arteria del ensanche bilbaíno. Rolex apuesta así por Bilbao como ciudad moderna, referente cultural y sinónimo de vanguardia. Tras las aperturas de Rolex a lo largo de 2013 en Paris, Londres y Portofino, la ciudad vasca supone el broche de oro.
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